Understanding Brand and Reputation

Event Description This 15 minute online learning module is to support you in exploring the importance of brand and reputation to the success of the organisation.
Training Objectives The aim of this module is to support you in exploring the way in which brands are perceived and the benefits of generating a positive public perception.

You will examine the CORR model which links experiences, feelings and behaviours and finally look at the impact of staff attitudes on the reputation of an organisation. 
Learning Outcomes If you apply what you have learnt in this online module you will be able to;

  • Explore the way in which brands are perceived and the benefits of generating a positive public perception.
  • Examine the CORR model which links experiences, feelings and behaviours.
  • Identify the impact of staff attitudes on the reputation of an organisation.
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    Course Pre-Requisites  
    Course Instructions You may have to allow pop-ups for this e-learning module. If you need help in doing this, please contact Corporate Learning and Development's helpdesk on 033 022 22003 (x22003). 
    Online Learning Course Category Management and Staff Training 
    Subject Areas Personal Development, Communication and Writing Skills 
    Target Audience WSCC Staff, Managers 
    Session Session Date Session Length Session Venue
    Online Learning Anytime 15 minutes At your desk